Pourquoi cette laine coûte 770 € les 50 g 🦙💸

Summary AI

In this special report, Diditte explores the fascinating story behind vicuña wool, one of the most expensive natural fibres in the world, priced at around €770 for 50g. She explains that the vicuña is a small wild camelid living in the high Andes, and its fibre is prized for its incredible fineness, softness and warmth. The video details the challenging conditions of the animal's habitat, the careful and sustainable shearing process known as Chaccu, and the conservation efforts that have helped the species recover. Diditte also compares vicuña to more familiar wools like merino and cashmere, and warns viewers about the prevalence of imitations and the importance of buying from legal and responsible sources. She reflects on the deeper meaning behind luxury fibres, emphasising the connection between the material and the wild animal and the communities that protect it.

• Vicuña wool costs around €770 for 50g, making it one of the most expensive natural fibres in the world.
• The fibre comes from a small wild camelid that lives in the high Andes, where conditions are extremely cold.
• Shearing is done carefully and sustainably through the traditional Chaccu, which also benefits local communities.
• Conservation and sustainable management have helped the vicuña population recover.
• Vicuña fibre is naturally cinnamon brown and is never dyed.
• Diditte warns against cheap imitations and advises buying from legal, responsible sources.